ABOUT US
A journey of connection, community, and culture
Kirameki is a rural tourism and cultural exchange based in Kitahiroshima, Hiroshima bridging the world with the magic of the Japanese countryside.
WHY KIRAMEKI?
The Meaning behind the name
Derived from kira kira (キラキラ), meaning "shining," and meki (め き), which represents growth, community, and possibility.
Kirameki (煌めき) represents a vision for a shining community, shining ideas, and a shining village.
煌めき · to shine
MISSION STATEMENT
Supporting visitors and the community alike
Kirameki’s mission is centered around supporting both visitors and the local community by revitalizing the countryside. Offering visitors an opportunity to experience the enchanting culture of the Japanese countryside, while preserving traditions, supporting the village’s local economy, and promoting cultural exchange.
OUR VISION
A holistic, locally-rooted Japan
Rather than concentrating tourism in major cities, we direct visitors toward hidden gems across Japan and connect them with locals, giving travelers a holistic experience true to its people, while combatting rural depopulation through countryside living and revitalization projects.
CORE ATTRIBUTES
What guides every decision
Sustainability
Cultural Consciousness
Rural Revitalization
Combatting Over-Tourism
Community Connection
MEET KIRA
Kira Bella – Founder & CEO
Born in Tanzania, raised in Australia, and on her own in the United States at 15, Kira had travelled to more than 50 countries but the age of 24, and found home in rural Hiroshima.
She holds a BS in Environmental Studies from the University of Oregon, and a Masters in Sustainable Energy from Johns Hopkins School of Advanced International Studies. She founded Kirameki in March 2025 to share Hiroshima’s overlooked beauty. By coordinating programs to immerse visitors in its ancient traditions, landscapes, and resilient warm communities, Kirameki is a model for rural revitalization and appreciation.
“Today, I find myself in a quiet, rural corner of Hiroshima Prefecture, a place I never imagined would become home, yet one that's taught me the deepest lessons about life and beauty”
THE TEAM
The people behind
Kirameki
As a small team, we collaborate daily — alongside Kira and
our local hosts — to make Kirameki the best it can be for the rural
revitalization of Kitahiroshima.
OPERATIONS
Moya
Maire (Moya) Birdwell
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Yuuka
COMMS
Yuuka McPherson
Communications Manager
"My background in agriculture and environmental studies has made me deeply aware of the importance of rural livelihoods and communities."
Josh
IT
Josh Hou
IT & Assistance
"I mainly do IT and assistant work for Kirameki.
(I made the website that you’re currently on!)"
FREQUENTLY ASKED QUESTIONS
Good questions,
answered
Last updated May 2026
START YOUR JOURNEY
Ready to experience rural Japan?
Tell us your dates, your group, and what you hope to experience.
We’ll take care of the rest and we look forward to hosting you here.
Submitting an inquiry does not create a reservation, accommodation contract, transportation contract, or travel contract.